
For those of you who know us, you probably are aware of Diego's unhealthy obsession with Madagascar. Spitting like a zebra, memorizing and repeating entire scenes of the movies (1 & 2) and of course, the belting out of "I Like to Move It" at the most inopportune times.
Every now and then, I take my child grocery shopping with me. I know, he can learn so many things from going shopping with me, but there are times when I would rather just slip into a store, grab my items, and line up nicely at the registers instead of the anxiety inducing hour dodging of the strategically placed kid items, the demands for chocolate milk and cookies, and the inevitable meltdown just as we hit the cashiers.
So, against my better judgment, with the thought that the grocery store is warm, not frivolous but nonetheless shopping, and quasi-educational, we hit the local Whole Foods in a green shopping cart. Not having been there in a while, we were casually cruising, avoiding the traps of the kid toy area, the dairy aisle (see above re: chocolate milk) and the chip section. A trip down the cereal aisle seemed safer than the adjacent cookie aisle, as much for mom as for child, until I heard the words I never wanted to hear coming from my son's mouth. "Mama! I want "I Like to Move It" cereal!! Please can I have "I Like to Move It" cereal?" In horror, I looked to where Diego was motioning wildly. There, faced neatly on the shelves in the ultimate joke on me, was a new Envirokidz cereal with a picture of two ring-tailed lemurs, looking pleased as punch, floating above a sea of cereal puffs. Not just the innocuous golden color of all breakfast cereal, however, some of the puffs were alarmingly, deeply, richly brown. A closer inspection confirmed my horror: these were chocolate and peanut butter puffs.
To me, this was a complete assault on everything I consider pure in the world. To be an organic cereal company marketing chocolate as acceptable breakfast food? Does anyone else feel this is simply unethical? Then, to add insult to injury, to have as your mascot for the offending cereal a character whose claim to fame is to get kids all over the country, no doubt the world over, to "Move It?" Maybe I'm in the minority here. Perhaps other children aren't wired to repeat that song and shout it out everywhere, to drive their parents and teachers to the brink of madness with that silly lemur, but I still plead my case. What in the name of God is that lemur doing trying to sell my child chocolate puffs for breakfast, something no self-respecting parent who cares about health would spoon up for their child's first meal of the day?
Somehow, I was able to wheel us past the cereal and escape with only four Big Bird apple juices for his lunch. I suppose I'll have to avoid the cereal aisle from now on, along with cookies and the milk section. Going to the grocery store never was so much fun; I have to plan a strategy for getting through without succumbing to completely evil marketing, and insidious ring tailed lemurs mocking me all the way.

